The new Skate is expected to offer lots of ways to be creative. | Image: EA

EA sees a big opportunity in games that let players create their own content, CEO Andrew Wilson said at a Goldman Sachs conference on Tuesday, as reported by Axios. Games like Minecraft and Roblox with extensive player creation tools have become huge hits with enduring popularity, and it sounds like EA wants to find more ways to let players create content in its own titles.

He highlighted a few EA franchises he feels have notable creative aspects already, like The Sims (which will soon be free to play), FIFA, and Battlefield, and talked about how the upcoming live service Skate title will offer many opportunities for player creation.

“Just like the real world, where skateboarding leans into fashion and music and automotive and building…

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