The Govee M1 LED strip is flexible and can be tucked away unobtrusively for accent lighting or featured prominently to form a pattern or design. | Image: Govee

Basic strips of cheap LEDs are commodity items these days, but Govee has a new premium smart LED strip that is promising new levels of brightness and sound-reactive light shows. The Govee LED Strip Light M1 is a five-meter / 16-foot RGBIC Plus-powered light that can produce 16 million colors and has a built-in mic for syncing to music and movies. It also has 11 music modes and additional light settings like fade, twinkle, stream, and flow that you can dial in through the Govee Home app — with some controls accessible via voice command when synced to Amazon Alexa or Google Assistant.

The Govee M1 is available now on Amazon and Govee’s online store for $99.99, and it seems aimed squarely at Philips Hue’s gradient lightstrips. Govee claims…

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