I am a working mom with an 11-month-old baby. What sort of picture does that paint for you? That of an individual who has little to no time to spare? Well, you’re right. I am neck-deep in it right now, and I’m sure there are many other folks, parents or not, who can empathize with an absolute dearth of leisurely time. You know what I’m talking about — those precious few minutes in the day to just lay back and watch a YouTube video or two. Thanks to Google’s aggressive YouTube Premium push, those moments no longer exist for me, and I am not alone.
For me, YouTube has always been more of a resource than a habit.
Where I live, YouTube Premium launched back in 2019. While the prospect of paying to watch YouTube videos without ads was an enticing one for many around me, the subscription service failed to win me over. It wasn’t for the lack of good quality content to watch on YouTube; it’s just that I was never an avid tuber in the first place.