Illustration by Alex Castro / The Verge

Now that he owns Twitter, Elon Musk has given employees their first ultimatum: Meet his deadline to introduce paid verification on Twitter or pack up and leave.

The directive is to change Twitter Blue, the company’s optional, $4.99 a month subscription that unlocks additional features, into a more expensive subscription that also verifies users, according to people familiar with the matter and internal correspondence seen by The Verge. Twitter is planning to charge $19.99 for the new Twitter Blue subscription, though that price is subject to change. Employees working on the project were told on Sunday that they need to meet a deadline of November 7th to launch the feature or they will be fired.

Musk has been clear in the months leading…

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