Primetime Channels are like any other channel in YouTube — just a little fancier. | Image: YouTube

Streaming services are coming to YouTube. The company is rolling out a new feature called Primetime Channels that will bring shows and movies from more than 30 services directly into the YouTube interface. It’s a big bet for YouTube that it can be the cable bundle of the future and that its unparalleled audience will make streaming services buy into the idea.

YouTube has signed up 35 partners for the launch, from big-name streaming services like Paramount Plus and Epix to niche offerings like The Great Courses and Magnolia Selects. (Another service, NBA League Pass, is coming soon.) Each one will operate essentially like any other YouTube channel, with a curated homepage and a bunch of videos. Those videos will show up in the Movies and…

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