Image: Comcast

Comcast and Charter have settled on a name for the streaming hardware ecosystem it hopes will give Roku a run for its money: Xumo. If this sounds familiar, it’s because this is the name of the free ad-supported streaming TV service Comcast acquired in 2020, which will now go by Xumo Play. Maybe it’s just me, but it feels like Comcast thinks Xumo is a super rad name and wants to use it again just to make sure everyone has heard how rad it sounds.

Much like the streaming setups offered by Apple, Roku, Google, and Amazon, the Xumo platform will live inside Comcast’s hardware and should let viewers access a network of apps, including the Comcast-owned Peacock and Xumo Play. It’ll also feature other “popular apps,” which will presumably…

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