Drone shows have proved a popular alternative to fireworks, though not everyone is happy about their potential for advertising. | Photo by Yang Bo/China News Service via Getty Images

Five hundred light-equipped drones are being launched into the sky above New York City this evening to form a giant flying advertisement for the Candy Crush mobile game. (via Gothamist).

The 10-minute-long choreographed performance has been organized for the game’s 10th anniversary and will “turn the sky into the largest screen on the planet,” according to Fernanda Romano, chief marketing officer at Candy Crush.

*powers on* pic.twitter.com/WEeo8RzQZn

— Candy Crush Sag-ARGHHHH (@CandyCrushSaga) October 24, 2022

Due to the city’s Avigation laws (which ban folks from flying a single drone in NYC, let alone 500), the drones will actually be launched from across the Hudson River in New Jersey but should be visible within a one-mile radius…

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