The new Amazon fashion shopping lenses allow Snapchat users to try on eyewear and then buy products via an on-screen link. | Image: Snap
Snap and Amazon Fashion are partnering up to provide Snapchat users with the ability to try on branded glasses and sunglasses using augmented reality filters.
Snapchat’s 363 million daily active users now have access to thousands of glasses, goggles, and sunglasses from the likes of Maui Jim, Persol, Oakley, and Costa Del Mar through the apps’ AR feature. The AR lenses don’t just overlay eyewear: in some cases, on-theme accessories are added, like knitted hats and frosted backdrops for Oakley’s line of ski sunglasses.
Some filters on the shopping experience include additional overlays such as hats, eyelashes, and themed backgrounds.
Snapchat users can find the new Amazon AR shopping lenses on the…