Photo by Becca Farsace / The Verge

I can’t be the only one that’s had this experience: I’ll be passing time scrolling through my Instagram feed when all of a sudden, my iPhone’s screen cranks the brightness up to 11 for a random video clip or reel. It’s worse if you’re in a dark environment or dimly lit bar when this happens because these bursts ignore your brightness settings and can get pretty unpleasant for your eyes.

The reason this happens is that people are increasingly sharing HDR (high dynamic range) videos on social platforms — whether they know it or not — and when your fancy smartphone plays them, the display goes into overdrive to showcase, in Apple’s words, the “true-to-life color and contrast” made possible by HDR. But the thing you’ll notice most of all,…

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