Cync’s new Dynamic Effects Neon Rope lights can be configured into any shape you want. | Image: Cync

GE Lighting announced a big expansion of its smart lighting brand Cync’s Dynamic Effects line this week. The new entertainment-themed products position Cync even more squarely as a cheaper Philips Hue and Nanoleaf competitor.

New hexagon wall panels, neon-style rope lights that can be shaped how you like, and A19 and BR30 bulbs join the full-color gradient indoor and outdoor light strips Cync launched late last year, which are around $40 cheaper than comparable Hue versions.

All Dynamic Effects products can display 16 million colors, tunable white light, and preset and custom lighting effects similar to Hue and Nanoleaf products. The LEDs are addressable and can display multiple colors simultaneously — even the A19 and BR30 bulbs,…

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