The special-edition phone celebrates Pantone’s vibrant color of the year.

There’s really no sensible argument for the viva magenta Motorola Edge 30 Fusion. It’s $799 and doesn’t include wireless charging, an IP68 rating, or a telephoto camera. You should get, like, at least two of those things for $800 in 2023. But here’s the thing: it’s fun, and fun is seriously underrated when it comes to smartphones.

A lot of that fun factor has to do with the Edge 30 Fusion’s best and most obvious feature: its color. I think it’s pink, but my sources (a lot of people on Twitter) tell me that it is, in fact, red. And not just any red: viva magenta, the official 2023 Pantone Color of the Year.

Pantone employs some forced alliteration when it says it “vibrates with vim and vigor.” It also apparently “galvanizes our spirit,…

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